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David Beckham’s Armani Underwear Ad Revealed!

12/10/2007 at 03:44 PM ET

Courtesy of Armani

As we previously reported, David Beckham has signed up to be the face and barely-clothed body of Emporio Armani Underwear — and the ads are finally here! The campaign, shot by renowned fashion photographers Mert Alas and Marcus Piggott, will debut with a special gatefold in the February edition of Vanity Fair, but we’ve got a sneak peek of one of the steamy shots. In a statement, Giorgio Armani says, “David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style.” And returning the love, Beckham says “I first met Mr. Armani quite a few years ago while I was working with the England team when he designed our World Cup suit. I’ve been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I’m happy to be working with him now.” We’re pretty happy about the partnership, too! Tell us: What do you think of Beck’s new ad?

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Showing 227 comments

N on

Disgusting!

Nicki on

I think my computer screen just melted!

Tami on

Good Lord!

jonelle on

yea, THAT is not his real enhancement. lol! all photoshop or sock… sock anyone??

CK on

Samokin’!

janet on

This give a whole new meaning to “Beautiful”

Anonymous on

My jaw just dropped to the ground

J on

MEOW! I’d like to lick milk off of that stomach anyday.

Tiff on

HOT! HOT! HOT!

esther_ca on

This is a very nice photoshop job! I wouldnt want my guy to be showing off like that!… can`t be famous for his football, why don`t then take off the pants! lol!

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