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Guess Which Stars Are Steaming Up Spring Ads?

11/29/2007 at 01:00 PM ET

David G. Morgan/Bauer-Griffin

Sexy stars making sexy ads — who doesn’t want to see that in magazines come spring? Thanks to Fashionweekdaily.com, we’ve gotten the scoop on more than a few great ads in the making. Matthew McConaughey is set to be the face (and hopefully bare chest!) of Dolce & Gabbana fragrances, while Patrick Dempsey is rumored to be making a McDreamy appearance in the Versace campaign. But it’s not just about the guys. Kirsten Dunst will be following in the fashionable footsteps of Lindsay Lohan and Maggie Gyllenhaal in appearing in the Miu Miu campaign for spring, and Fashionista.com is reporting on the rumors that Victoria Beckham just might be the next Marc Jacobs girl. We officially have spring fever!

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Showing 5 comments

Julie on

Honestly, I don’t want to see that. I think it’s disrespectful to display nearly nude, airbrushed photos in ads. These ads hurt self-esteem and body image in women, set unrealistic expectations for men, and also force overt sexuality on those of us who’d rather not see it (e.g. men who are trying to respect their wives’ feelings, women who value modesty). Not to mention the effect on children, who are already being sexualized younger and younger.

Since not everyone wants to see you half-dressed, it’s best to be fully dressed and only let CERTAIN people see cleavage, etc. Like your husband, for instance.

Companies advertise this way because they know it creates, in women, a desire to look different and buy products to achieve that goal. Why give your money to someone who’s trying to make you feel insecure and trying to make you have unrealistic hopes for their product?

Sorry, but I’m VERY sick of our oversexed culture.

cathy on

For heaven’s sake, Victoria Beckham the face of Marc Jaobs????????She is a bit old isnt she. Awful will never againbuy anything Marc Jacobs.

Vonnie on

I’d like 2 of him (Matthew) delivered by christmas, thanks!

http://socialitedreams.wordpress.com

Jasmine on

I respect Julie’s opinion, and completely agree 100%! A big ‘ole “THANK YOU” to Julie!!!

Emrah on

I think that JCPenny definitely had a great idea there, the only quietson is whether they got all the Twitter feedback they could have gotten. I did exactly that yesterday I watched the Oscars and I was on Twitter, and so as soon as the ad breaks came on my full attention was switched to Twitter checking what other people had written, and adding my own comments. Had I known about this JCP Trivia game beforehand, I might have followed them from the beginning; however, if you don’t know that something like this is going on, and you completely avert your attention from the TV screen to that of your PC/laptop, the probability to miss this game is very high. Do you have any numbers on JCPenny’s success’ that night? I do think that advertising beforehand would have boosted their follower and reply-tweet numbers significantly.

 

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