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Aug 06 2007 04:56 PM ET

Beyonce’s Sparkling Spokesmodel Turn

Courtesy Giorgio Armani Parfums

Is Beyonce the queen of diamonds? Giorgio Armani certainly seems to think so. Dazzled by her stage performance last year, the designer personally requested the singer to be the face of his new fragrance Emporio Diamonds. “I absolutely love everything about it,” she tells PEOPLE of the scent. “There hasn’t been one day that I haven’t gotten compliments on the fragrance. I wear it when I perform, when I’m going out and when I meet my fans. Even my guys that help me backstage are like,’ I need to get that for my wife!’ It’s really intoxicating.” And definitely not the only diamonds this diva is in love with. “My favorite diamonds right now are my Lorraine Schwartz monkeys. She has this new line of monkeys–Hear no evil, See no evil, Speak no evil. It makes me try to think and see things positively.” What a gem! Emporio Diamonds is available at Macy’s stores in September.

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I thought Beyonce was allergic to perfume??

- Kay on August 6th, 2007

I thought she already has her own perfume!

- Anonymous on August 7th, 2007

So what…big dealio.

- Jan Close on August 7th, 2007

Shes awesome! Im totally buying! But i must say I am a big fan of Mary-Kate&Ashley Purfumm!

- Jenna on August 8th, 2007

I love B, but she should get back to music. Her new CD just didnt do it for me :(

- Meagan on August 12th, 2007

I saw on a television gossip show that, when asked what the perfume smelled like, Beyonce’ said she hadn’t even sniffed it. Not a good endorsement of the product but who cares? She’s absolutely gorgeous and talented!

- Sasha on August 17th, 2007

The look is so sexy! I just love it.

- Rachel on September 13th, 2007

i love bey she looks so good i bought the perfurm because of bey i love the perfurm bey is the best god bless her

- kayleon on May 26th, 2008

the perfume is bomb.com :D

- jaclyn on August 11th, 2008

The perfume IS intoxicating. I love it!

- Opinion18distributor on October 7th, 2008

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