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Beyonce's New Gig:Face of Armani Fragrance

05/10/2007 at 06:00 PM ET

Beyonce will lend her face — and equally impressive voice — to Giorgio Armani’s next women’s fragrance, Emporio Armani Diamonds, according to WWD. Though the ads won’t drop until next fall, the Grammy-winning songstress has already shown her dedication to Armani, having worn his pale green Armani Prive gown in February to the Oscars and performing at the unveiling of his Product Red Collection during London Fashion Week in 2006. But, Beyonce isn’t a rookie in the fragrance game, having pitched Tommy Hilfiger’s fragrances, True Star and True Star Gold, in 2004, while singing “Wishing on a Star” in the commercials.

Click here to see more photos, news and a full bio of Beyonce, and click here to discuss her style in Off the Rack.

Photo: Francis Specker /Landov

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Showing 27 comments

glad on

she is alright…i mean i didnt buy the perfumes that she was promoting in lets see if she is better this time around !

GLO on

o.k..the last part of the paragraph got me… how is she gonna go from Tommy Hilgiger/ ARMANI! It will be weird seeing her True Star ads with the new Armani ads in stores..all i gotta say is… Can i get an upgrade upgrade..hahaha

faith on

i don’t know about the fragrance, and i’m kinda tired of seeing her face plastered everywhere, but she looks lovely here. i love that dress.

Crystal Beach girl on

She does look good here but I’m tired of seeing her face averywhere.

alia on

She’s gorgeous and I’m sure the fragrance will be great!

zee on


priscilla on

she’s pretty but i’m tired of her…….

random.comment on

Beyonce OVERLOAD!!!!!

I’m kinda indifferent on Beyonce most of the time but it seems she is everywhere nowadays. She needs a vacation of some sort.

Dee on

I’m sure Beyonce is lovely but I am so tired of seeing her. Is she ever going to take a year or two out. She’s at the opening of an envelope and she seems to release a song every month. I’m overdosing on her.

night on

Yes , she does look lovely, but the strap of her dress looks like barnicles.

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