Isaac Mizrahi's Bridal Line for Target

05/05/2007 at 11:00 AM ET

The past few years have yielded affordable bridal collections from some of our favorite stores — Ann Taylor, J. Crew, even H&M — and now Isaac Mizrahi is bringing his signature style to a bridal collection for Target! Available only online at, the line will include bridal gowns, bridesmaid dresses and accessories for men and women, all for under $160! And of course, the line is chic enough to be worn to a cocktail party, black tie affair or even prom. Mizrahi says of the decision to make a bridal collection, “My bridal gowns are all reinventions of the classics, providing an affordable alternative for women everywhere. I put a lot of design energy into designing this collection for Target because every bride deserves to find the gown of her dreams, regardless of her budget.” We couldn’t agree more – who doesn’t love cheap chic?

Photo:courtesy target

FILED UNDER: Fashion , Shops , Weddings
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Showing 40 comments

sam on

Simple but smart wedding dresses, suitable for summer wedding.
The first dress is lovely, maybe can add a few beading works on waist so look more elegant. Matte satin. why the fabric of hem look different.
The second dress suitable to be wear by bridesmaid , I think it can be made stronger and better on bodice.

kp on

i think this is a great idea. they are plain, but classic at the same time. it’s wonderful that he is doing this… some people can’t afford $3000 just for a dress. it may be for your ‘big’ day, but $3000 is a house note!! if it fit me, and i feel gorgeous in it- i’d buy it! no one would know the difference.

amnariel on

I love, love, love, love these!!!!

Isaac is my favourite dasigner anyway :)

cat on

Less is more.

Kate on

I just purchased one from Target the other day – can’t wait til it comes in! Make sure to check their website because there are around 12 different styles. The ones above just happen to be the most simple styles of all.

Wonder Woman on

I ordered dresses & have already received. The ivory color is YELLOW. If you order make sure you order IGLOO/White. The strapless dress had serious QC problems, the dress was too short, the breast darts/seams were uneven!!! Strange that Target website wil not post my comments, I have been loyal customer. Also ordered the trumpeto dress (pictured above) it was great fit, you can dress up with nice veil & jewlery.

Julia on


ALY on

I wouldn’t buy my wedding dress at Target

Katie on

Are you kidding me? So many people think they can get a $100 dress and turn it into a $3000 dress by going to a seamstress and having her add something to it for half the cost. HAHA. It never happens that way, a dress is $3000 because that’s how much it costs to make including all the labor among all the people involved, the fabrics, and details. If your not a designer you will never understand.

Franchesca on

Very elegant. At your wedding you want to have a wedding cake, not look like a wedding cake. Add a veil, beautiful.

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