Isaac Mizrahi's Bridal Line for Target

05/05/2007 at 11:00 AM ET

The past few years have yielded affordable bridal collections from some of our favorite stores — Ann Taylor, J. Crew, even H&M — and now Isaac Mizrahi is bringing his signature style to a bridal collection for Target! Available only online at target.com, the line will include bridal gowns, bridesmaid dresses and accessories for men and women, all for under $160! And of course, the line is chic enough to be worn to a cocktail party, black tie affair or even prom. Mizrahi says of the decision to make a bridal collection, “My bridal gowns are all reinventions of the classics, providing an affordable alternative for women everywhere. I put a lot of design energy into designing this collection for Target because every bride deserves to find the gown of her dreams, regardless of her budget.” We couldn’t agree more – who doesn’t love cheap chic?

Photo:courtesy target

FILED UNDER: Fashion , Shops , Weddings

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jennifer in tulsa on

I have to defend David’s Bridal based on the last comment posted. I have had a wonderful experience with David’s Bridal and their prices are completely reasonable! I find the dresses at Target, at least the ones pictured, to be very boring and plain. I don’t think I would ever buy something so important as a wedding dress at Target. I buy GROCERIES at Target!

Jenn M on

Wish they had this when I was wedding dres shopping! I had sticker shock at the prices of wedding gowns, and my experience with David’s Bridal was horrendous! I would have definetly purchased one of these dresses and had a seamstress do what I wanted for a fraction of the cost. Pretty, elegant and simple= perfect!

Jessi D on

I think they are lovely and could be altered and still be cheaper than the majority of dresses.

I have had problems with rudeness at David’s Bridal like several other posters.

k on

i went to the website and i think the dresses are beautiful!…i personally wouldnt buy my wedding dress from target…but i think these dresses are great for women who are on a tighter budget…or who just do not want to spend alot on a wedding dress…

Jaci on

I just got engaged last week and when I heard about this line I had to check it out, and for me the simple style and price are perfect. I too went to David’s Bridal and I left crying. The lady actually told me I was fat (I’m a size 8) and needed to loose about 30 pounds. At the prices at target I can get the dress and get it altered for about a third of what I would pay for a similar dress at David’s. Also, I feel bad making my maids pay $200 for a dress they will probably never wear again, so I am too considering getting there dresses from Target and I think they will be greatful for the price break.

lucy on

AWHHH Jaci i feel so bad for you. I know how you feel. My mother in law told me the exact same thing when i was shopping for my dress. I wish this was around when i got my dress. It is a very good idea

dawn on

I never had problems with david bridals and i have used them three times.

Shangella on

I would ad a ribbon under the chest of the dress on the left and make a big Bow that falls to the floor in the back.

I think it great for people with smaller budgets. theese are just two dresses. they probably have other styles to please everyone.

Luc on

II ended up @ a high end wedding shop & was totally disappointed when 2 months from the wedding date, I went to a last minute fitting, & the wedding dress was too big and too short!!!! Brides-maid dresses were backordered….I just fell apart & lost it when I got home. My husband said something to me I’ll never forget, “we have forked out BIG $ for this wedding & have lost site of it’s true meaning & what it’s all about…let’s elope to the beach & have a party when we get home”. I too, like some of your girls thought for about 5 seconds how I would miss out on the beautiful gown & fairytale we all dream of as a little girl. But then I realized he was right. We got married barefoot in the sand 10 year ago (we’re still happily married). I wore a white short Cindy Crawford looking dress I got of the rack. I look back & I’m glad now that I listened. It’s just natural for girls to want this fairytale. Some of you may stone me to death for saying this, but 10yrs later I look back & see that the dress was not important at all (but I thought it was). I don’t care for the 2 dresses shown, but I did go to the TARGET web site and saw several beautiful designs that look fashionable & affordable. I’m pretty picky, not on a budget & I would wear them.

Luc on

I ended up @ a high end wedding shop & was totally disappointed when 2 months from the wedding date, I went to a last minute fitting, & the wedding dress was too big and too short!!!! Brides-maid dresses were backordered….I just fell apart & lost it when I got home. My husband said something to me I’ll never forget, “we have forked out BIG $ for this wedding & have lost site of it’s true meaning & what it’s all about…let’s elope to the beach & have a party when we get home”. I too, like some of your girls thought for about 5 seconds how I would miss out on the beautiful gown & fairytale we all dream of as a little girl. But then I realized he was right. We got married barefoot in the sand 10 year ago (we’re still happily married). I wore a white short Cindy Crawford looking dress I got of the rack. I look back & I’m glad now that I listened. It’s just natural for girls to want this fairytale. Some of you may stone me to death for saying this, but 10yrs later I look back & see that the dress was not important at all (but I thought it was). I don’t care for the 2 dresses shown, but I did go to the TARGET web site and saw several beautiful designs that look fashionable & affordable. I’m pretty picky, not on a budget & I would wear them.

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