April 25, 2007 | 12:00 pm

Behind the Scenes With Skechers Girl Ashlee Simpson

Second time’s the charm for Ashlee Simpson, who recently completed her second season as a Skechers girl in the shoe line’s ad campaign. We got a sneak peek at the photoshoot, which might even turn into a thirty second tv commercial. As for Ashlee, she tells PEOPLE that she’s “honored to be the new generation (of Skechers). For me, I always want to come across with a funky, cool style that girls can relate to. So hopefully I can bring my style to it.” And is it weird for the singer to see herself as a model? Not at all, says Ashlee. “It’s so cool to have an ad in a magazine! When I’m flipping thru a magazine I love, I say ‘Oh, cool! There I am!’ It’s a good feeling.”

Click here to see more photos, news and a full bio of Ashlee Simpson, and click here to discuss her style in Off the Rack.

Photo: courtesy sketchers

Permalink | Comments (14) | Category: Ashlee Simpson, Celebrity Ad Campaigns

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kate April 25th, 2007

I love her-she’s sexy, charming and body to die for!!!

AnnieM April 25th, 2007

Love the hairband!

Tiffany April 25th, 2007

God, she looks like Jessica there…I guess the plastic surgery really worked for her. Now that Jessica is a dud…Ashlee can be the stud.

Alice April 25th, 2007

She looks very pretty here. But does anyone really still wear Sketchers?

Summy April 25th, 2007

It’s just amazing what they can do with plastic surgery. She looks like a completely different person. Personally I can’t imagine doing that without loosing a since of self. But anyway seeing her in some sketchers isn’t going to make me run out an buy a pair. Ashley, you go girl, if you like looking at yourself, more power to ya!

Mary April 25th, 2007

Alice, even my Manolo-wearing self wears Sketchers most of the time.

Vicious1 April 25th, 2007

I think the performance of Sketchers has really changed in recent years. My feet and ankles haven’t tolerated the last two pairs of their athletic shoes I’ve had, even after I stuffed them with insoles. I wouldn’t even consider the brand for athletic use now. Maybe they’re geared more towards fashion now???

Keepin Real April 25th, 2007

Great, now she’s turning into Jessica.

Allison T, April 26th, 2007

The problem with Ashlee doing these commercials is that you pay more attention to her plastic surgery than to the shoes. I mean, Ashlee looks fantastic, but I’m not sure that means I’ll be trying on Sketchers anytime soon. On the other hand, I WOULD like to know the name of Ashlee’s plastic surgeon—he’s a genius!

Jennifer April 26th, 2007

Ashley Simpson looks so much better after her much talked about plastic surgery! Move over Jessica! I think she looks great and stylish, i for one am glad her punk-rock phase has faded out some leaving her much more put together!! – Jennifer Athens, TN

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