Great Green Idea: Eco-Friendly Denim

04/18/2007 at 03:00 PM ET

You don’t have to sacrifice style to protect the environment. Recently Levi’s and Mavi launched eco-friendly denim in their signature styles. Levi’s {Capital E} Eco Collection features trendy skinny jeans (left), denim jackets and signature bootcuts, from $59- $190, all made with organically grown cotton and detailed with green stitching accents. The line is already a favorite of Cate Blanchett, Melissa Etheridge, Sheryl Crow, Ellen DeGeneres and Portia de Rossi. You can shop Levi’s Eco-Collection at Mavi’s Organic Collection similarly offers its Mona and Mindy jeans ($120) made from organic grown cotton in its stores and online. For Spring 2007, high-end eco-friendly designer Linda Loudermilk started Luxury Eco Demim, made from sustainable fabrics including Ingeo fiber, organic cotton, sasawashi, bamboo and recycled cotton — the jeans from $218-$418. View her collection here, and see where to buy here. Italian fashion brand, Replay, is also set to launch Organic Blue Jeans, a denim line created completely from natural organic cotton, this month in all its retail stores. Tell us: Would you switch to eco-friendly jeans?

FILED UNDER: Denim , Eco-Friendly
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Showing 11 comments

AnnieM on

How nice, someone can make scads of money saving the environment.

Trixi on

This is GREAT! What is everyone waiting for….I’ve already ordered mine, it’s just so long over due, thanks to all making eco denim!

Alice on

I was looking at these jeans in Vanity Fair last night and I think they are a great idea. But if they want people to buy eco friendly items to help save the environment then they shouldn’t charge and arm and a leg for them. Most peoples agenda is turning into making money, not helping the planet.

j on

i’ll wear them if they made my ass look good!! ;)

Summer on

I guess it takes all kinds to make the world go round! You have your money hungry people that decide to make a lot of money off of good causes. Manipulative so called activists! Don’t fall for it!!!!!

Mary on

I think Barneys also carries the Levis.

helene on

I am very glad to see more and more products that are “green” “eco-friendly” “cruelty free” or whatever you want to call it.

I love that it is easier every day to find clothing that is cute as well as comparitively “earth saving”.

How it a bad thing to “make scads of money saving the environment” and why does it mean getting rich via a successful, sustainable business makes you “manipulative so called activists”?

Do you have to be poor to care about the earth and its inhabitants – present and future?

Are conscience and capitalism mutually exclusive? Ummm, no. Why should they be? Who cares what the motivation is if the product is good?

yay, for Eco-Friendly Denim!


I bought a pair of skinny Eco-Organic Levis quite awhile ago, and I ADORE them. In fact, I have another pair on the way!

Gracie on

I have a round booty & long legs….so Levi’s brand jeans ALWAYS look GREAT on me!!! Levi’s is the ONLY brand I buy….period. I’m a eco-friendly girl, so I guess I’ll be buying a few pair of eco-friendly Levi’s jeans.

T on

The idea that eco-friendly jeans cost “an arm and a leg” is ludicrous, unless you think good quality jeans should cost $25. I went into Levi’s and checked out there ECO line, and discovered that their ECO bootcut and skinny jeans for women cost just as much as their regular-priced denim, if not cheaper. If customers want eco-friendly products and are willing to pay for them, it is only natural, sustainable capitalism for them to be produced.

Kendra on

I beg to differ with the insinuation that ALL Eco Friendly Clothing manufacturers are charging too much for their products and making it rich off of public interest in our planet’s health.

Green products typically cost more because it takes more time and effort at both the agricultural and manufacturing stages to ensure the earth and its creatures aren’t being harmed.

Organic Cotton farmers for instance don’t rely on quick-fix pesticides, chemical defoliants and synthetic fertilizers to get their crops to market fast and furiously.

They tend to their plants carefully and personally,
which naturally makes for a higher original monetary cost.

I use the word monetary here specifically as although Organic manufacturers will have to pay more for their cotton bales and consumers will have to pay more for their Organic jeans etc., the massive, long-term environmental and health costs associated with regular cotton production are avoided.

Personally, I have no problem paying a premium for any type of product, clothing or otherwise, that is produced in an environmentally sound manner and by workers who enjoy the same freedoms as I do.

Green clothing companies often hold themselves
to ensuring that stakeholders at every stage of a product’s
development earn a respectable living, so this again will
inflate the end price for consumers.

In other words, the price of jeans that are made
organically and fairly will never be the same as those made conventionally and with cheap, off-shore labour.

Keep this in mind the next time your agonizing over a price tag…………………

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