Scarlett Johansson Debuts Reebok Line

03/01/2007 at 01:33 PM ET

Scarlett can now officially add designer to her resume. The starlet has teamed with Reebok to create a sporty clothing line called Scarlett Hearts Reebok which launches today, March 1. Even if you are not a hard-core gym freak, Scarlett says you will still love it. “It’s a lifestyle collection,” she says. “You can go directly from the gym, slip it on [and] go to meet your friends for coffee.” Featuring brightly colored sneakers, short-sleeved hoodies ($100), baseball tees ($50) with heart-shaped cutouts and comfy sweatpant leggings ($80) in grey and navy, the collection is “a mixture of both the ultrafeminine and urban lifestyle,” says Scarlett about her designs. The star has signed with Reebok for at least three seasons, but for her, the best part is “the fun colors!”. View all of Scarlett for Reebok’s line by clicking here.

Photo: courtesy reebok

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LittleSprout on

See, it’s a throwback to the ’80’s? You know, that decade two before this one? I’m certain a good half of you probably missed it, and therefore, don’t appreciate the nostalgia. Oh well…

Totally dig the shoes. I’d probably kick around in the outfit around the house. I’m not much for the sweating-in-fashion (seems a bit counter-intuitive, no?). But it’s fun. So it’s not some ladies’ bags… no big loss. Certainly not worth getting one’s panties in a bunch, is it?

And, Scarlett, if it’s what she wants to do… just b/c she’s an actress, who says she can’t be a business woman as well? How would you like it if you were told what you could and couldn’t do as an occupation? Didn’t you once want to be a princess, the President, a wife, a mother, and a ballerina all at once?

Jess on

Boy, the poor really are bitter. It doesn’t matter if i’m at work or working out, buying the best of everything makes you feel better about yourself and makes you look good too.

Are you bitter because YOU didn’t design a crappy fashion line that charges 100 bucks for a sweatshirt, which by the way is not pricey at all.

Instead of picking on people for doing something they feel passionate about, maybe try giving things a chance. As an artist, my pieces are like my kids. I don’t comment on your kids, do i?

Keep shopping at wal-mart girls. Just remember the boys know how to stop the cheap, poor, “I work at Burger King!” Kinda look. Maybe try putting on a pair of heels that cost $250.00 and a nice dress that costs a few hundred, not only will you look nice, the men might actually think so too. And don’t tell me it’s not possible. I’m a married woman, who pays her own bills together with my spouse and we live in a very expensive area. I still have money over to buy a $300.00 sweatshirt… College does pay.

Ashley on

“I never liked Reebok that much anyways!”

That’s mature. Let people do what they want. Who cares if it’s ugly. I’m sure you’re ugly and we don’t pick on your mother for creating you!!! Try picking up something that costs more then 10 dollars at some place besides “HEY I’M POOR!” Wal-Mart and maybe you’d feel better about yourself… At least enough to not pick on others for doing good in their lives… Taco Bell here you come!

Amanda on

Bad marketing Reebok. Why am I going to buy work-out gear represented by an actress? I’ve never even seen her in work-out clothes before this ad. No continuity, bad marketing.

Scarlett on

i just hope the goods wont be manufactured in china. at this point, our dollar is worth nothing. nobody is buying goods from the u.s. and our economy is suffering. i hope such a famous celebrity in the public eye is conscientious as well as business saavy and realizes the importance of buying american. the chinese government has no right to make any more money from us , especially when they commit atrocities like the occupation of tibet. these issues are important!!!boycott made in china-your purchase power is the only real power you have as an ordinary citizen.

Jill on

Personally I do not like the style that she is representing. However that does not mean that I will bash her because she is advertising it for whatever reason. She is her own person that she has a path to follow.

The other and most important comment that I have concerning the “Scarlett Johannson” Reebok Line is that ‘we’ are paying $100 for a “Hooded Tunic” that was made in Taiwan, a “Homerun Tee” for $50 that was made in Mexico, and a “Track Jacket” that was made in the Philippines. If some of you may not know that
” a typical article of clothing produced for one of the big multinational brands in a Chinese factory at a cost of $5 will be sold to the U.S. consumer for as much as $40. And the total compensation for the labor of the Chinese worker who made it will be less than 80 cents.”

That dearies gets me livid…not whether I am shopping Louis Vuitton or Reebok or Walmart. It is the principle that we as a country find cheaper labor in order for the multinational brands/companies to make more money.

Jill on

I have no qualm with Scarlett Johannson advertising for Reebok. The one thing that gets me livid is that the “Hoodie” and “Track Jacket” (among other items) were made in the Philippines, Taiwan and Mexico.

Did you know that ” a typical article of clothing produced for one of the big multinational brands in a Chinese factory at a cost of $5 will be sold to the U.S. consumer for as much as $40. And the total compensation for the labor of the Chinese worker who made it will be less than 80 cents. ”

When we as a country, go elsewhere to have our things made at a cheaper price just so the multinational brands/companies can make more money, it is disgusting and pathetic to see what our country is made of.

Stephanie on

I don’t know what everyone else is talking about, I like this line ALOT!!! I really love the sneakers, they are fun and colorful! I normally dont really like tennis shoes, but these are adorable! I guess the fact that the people that have commented bad, shop at walmart for their clothes explains everything!

Yucky yucky on

FUGLY

Susie on

It looks like the official site is up now: http://rbk.com/us/scarlett/

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