Scarlett Johansson Debuts Reebok Line

03/01/2007 at 01:33 PM ET

Scarlett can now officially add designer to her resume. The starlet has teamed with Reebok to create a sporty clothing line called Scarlett Hearts Reebok which launches today, March 1. Even if you are not a hard-core gym freak, Scarlett says you will still love it. “It’s a lifestyle collection,” she says. “You can go directly from the gym, slip it on [and] go to meet your friends for coffee.” Featuring brightly colored sneakers, short-sleeved hoodies ($100), baseball tees ($50) with heart-shaped cutouts and comfy sweatpant leggings ($80) in grey and navy, the collection is “a mixture of both the ultrafeminine and urban lifestyle,” says Scarlett about her designs. The star has signed with Reebok for at least three seasons, but for her, the best part is “the fun colors!”. View all of Scarlett for Reebok’s line by clicking here.

Photo: courtesy reebok

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 84 comments

jap on

after reading the above comments i thought…yes i agree with those who say that an athlete would be a better face in promoting athletic gear/wear simply because we know they’re into fitness. but i think that these companies are trying to reach out to other people aside from sports enthusiasts…like people who aren’t fit…people who just like the “look”.

Leslie on

I think Reebok is just searching for more customers. It never hurts to expand your target market but I’m not sure fans of Scarlett are going to automatically become Reebok fans as well.

Agnes Fox on

Wow…all I’m seeing from this is that Scarlett is an absolutely gorgeous woman with lots of opportunities and there’s alot of jealousy about that. If she wants to design a line for Reebok or be the face of Louis Vuitton or whatever she wants to do, I say good for her. Wouldn’t we all do everything we wanted to if we had the opportunity?

Carly on

I think Reebok made an excellent choice choosing Scarlett and not a hardcore athlete. This line is not being marketed to professionals; it’s being marketed to everyday women who don’t want to dress like ogres while they’re working out. It’s been proven that if you wear workout clothing that makes you feel and look good, then you’re more likely to stick with your fitness routine. Even if you aren’t working out, the clothing makes good loungewear or just something to throw on when you’re running errands. They’re appropriate for the gym, for class, for dropping the kids off at school, and, as Scarlett says, meeting your friends for coffee. The pieces really aren’t all that expensive compared to other similar lines (like Nuala). A higher pricetag sometimes means better quality, too. These pieces will probably last through a lot more wears and washings than will the $10 discount store pants that were made in a sweatshop. I’d definitely buy pieces from this line. I have to dress formally for work, and it’s nice to be able to dress comfortably on the weekends without looking like I came from under a bridge.

R on

I rather she stick to the campaigning then designing. I really don’t want to start on this issue…

Jill on

What’s so special about it?

Hannah on

Molly, what you just said was stupid.

Scarlett looks fabulous because is naturally gorgeous. And she’s fit. Notice she’s not wearing much makeup? She is so pretty!

Hannah on

Molly and Catz are being completely stupid. Scarlett is probably tons prettier than them and they can’t even afford the clothes advertised here so they’re jealous. Get a grip!

Scarlett is beautiful and makes the clothes look cute and attractive.

Amy on

i agree ladies…
those chick who wrote the first two comments sounds like dumb-ass’s. They don’t really even make sense.
Scarlett is so amazing…

Hannah on

They sound like it because they are.

Go Scarlett!

Next | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Next | Show All
advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,767 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters