February 26, 2007 | 10:01 am

The Morning After: How To Care For That Gown

Even though not everyone took home a golden statue last night, all the nominees were given something to protect their lovely gowns in while traveling home. The Laundress, a luxe-laundry line, sent them a garment care kit which included a monogrammed garment bag ($90) with a large pocket for shoes and accessories, a bottle of Crease Release wrinkle remover ($14), a fabric refreshner ($14), stain solution pacquettes ($14 a box) for tough stains like wine, and biodegradable dryer sheets ($14). Its creators, Lindsey Wieber and Gwen Whiting who used to work at Chanel and Ralph Lauren, say their products are safe for all clothing — from jeans to cashmere to silks and designer gowns — and use only natural and organic ingredients. In other words, your gown will still look fresh, even if you’re feeling a little hungover. Hurrah!

Photo: Stan Wan Photography; Globe; David Wimsett/UPPA/ZUMA (insets)

Alice

That’s sweet, but who honestly believes that celebs do these kinds of things themselves? Their stylists/assistants are the ones who are really in charge of returning the gowns! Nice PR though.

http://www.blancheneigeny.blogspot.com

Nighthag

My words exactly Alice.

Alice

Haha, great minds think alike ;)

http://www.blancheneigeny.blogspot.com

R

Don’t they already get bags from the designers they borrowed the dresses from anyways?

rachel b.

hang it up in your closed liner dress bag and the next morning iron it, if possible, or let your wardrobe assistant take off your dress and do the work when your a celeb.

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Edited by Melissa Liebling-Goldberg

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