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Ken Paves on Jessica Simpson's New Brunette Color

02/16/2007 at 02:00 PM ET

If you’ve been wondering what prompted ultimate blonde Jessica Simpson to go dark, you’re not alone. Jessica’s hair stylist and BFF Ken Paves gave PEOPLE the scoop behind her bold new look. After a day spent lounging by the pool together, the two came inside and started playing with extensions from their HairDo line. Jessica asked, “‘What do you have in there that’s red? I clipped it on and she said, ‘I want to leave this on! I want to wear it out,’” which she did to great effect (the front part of her hair was sprayed with temporary color to match the extensions). Jessica loved the change so much that the next morning, she asked Ken to make it permanent, saying she “felt more like herself.” As for the rumors that Jessica went dark for new boyfriend John Mayer‘s benefit, Ken scoffs at the idea. “It just happened. She had no intention of coloring her hair. This was done on a whim — two friends horsing around and playing dress up. A woman doesn’t have to be doing it for somebody. Sometimes it just happens.”

Photo: patrick rideaux/rex; charley gallay/london entertainment

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Gina M. on

I like her with darker hair, she’s one of few people who can pull off the blonde and brunette really well. I think she may have put on a little weight, but she looks great! Not everyone has to be cocaine-runway thin to be beautiful!!

Gina M. on

I think Jess looks great like this. She is one of few people who can pull of blonde and brunette really well. As for whether or not she has put on weight, I think she may have, and I think she looks better! You don’t have to be cocaine-runway thin to be beautiful, just look at her!!

TRISH on

I DON’T LIKE HER BUT SHE LOOKS BETTER AS A BRUNETTE THAN A BLONDE. SHE WAS GIVING US A BAD NAME LET THE BRUNETTES HAVE HER.

CarolMariane on

Her new darker hair colour makes her look more mature and more sophisticated.

Jodie on

She looks so much more sophisticated brunette, it makes her look more classy than the trashy blonde.

Erika on

You all suck

Stacey on

SHE REALLY LOOKED BETTER WITH BLONDE, SHE LOOKED YOUNGER ASWELL =| I HOPE SHE GOES BACK TO BLONDE LOL

Raquel on

brunette is better!

toni on

jessica looks much better as brunnette

April on

I think her hair is beautiful regardless of the color. She deserves to be happy, I mean it takes a special person to put up with what she puts up with. She never has any privacy and every heartbreak is a public thing. She should be allowed to do what she wants regardless of public opinion. She has to live her life not the public.

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