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Ken Paves on Jessica Simpson's New Brunette Color

02/16/2007 at 02:00 PM ET

If you’ve been wondering what prompted ultimate blonde Jessica Simpson to go dark, you’re not alone. Jessica’s hair stylist and BFF Ken Paves gave PEOPLE the scoop behind her bold new look. After a day spent lounging by the pool together, the two came inside and started playing with extensions from their HairDo line. Jessica asked, “‘What do you have in there that’s red? I clipped it on and she said, ‘I want to leave this on! I want to wear it out,'” which she did to great effect (the front part of her hair was sprayed with temporary color to match the extensions). Jessica loved the change so much that the next morning, she asked Ken to make it permanent, saying she “felt more like herself.” As for the rumors that Jessica went dark for new boyfriend John Mayer‘s benefit, Ken scoffs at the idea. “It just happened. She had no intention of coloring her hair. This was done on a whim — two friends horsing around and playing dress up. A woman doesn’t have to be doing it for somebody. Sometimes it just happens.”

Photo: patrick rideaux/rex; charley gallay/london entertainment

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kaitlin on

I think she looks pretty as a brunette but I liked her better as a blonde. She was so much more like herself than and doesn’t she know that blondes have more fun. YAAAAAAAAA! And it’s not like she did it for media attention cause she has been getting some attention w/ her and John Mayer.

Brooke on

I think Jessica looks more like her self with her dark hair and I also think she looks better with the dark\red colour of hair!!

Kristen Y on

Jessica actually looks more contfident as a brunette.
She looks more laid back and happy! She honestly can wear her hair as a blond or Brunette. She’s a beautiful woman.

monkeylover#1 on

she looks a LOT smarter…she actually for I think the first time looks like she knows what shes doing…it looks great on her((coming from a VERY natural brunette)) :)

Kelly on

I think she totally looks hotter with the dark hair. Brings out her complexion and eyes more!

JESSROX on

Jess looks amazing no matter what cuzz she is rocking amazing skin, gorgeous blessed good looks and a FAB BOD so who cares….I know NO guy who would kick her outta bed for changing her hair color and she still sings like a goddess so blaze on Jess. We love you!

Deanna on

She Looks hotter then ever.. She’s always beautiful..but now shes omg.. Love you jess.. Your my idol

shelbi on

i think she looks so pretty with her brown hair i think she actually looks better with brown then blonde

Loriann on

I think she looks better a little lighter but not really blond. I liked a picture with her when it was 2 toned and had some dark streaks or darker blond. But the brown is too dark for her.

carrie monroe on

I think Jessica looks good in all hues of blonde as well as all hues of medium blonde. I think the brunette look is going to look good too and surprisingly good at that. Just so it doesn’t get too dark or black. If anyone DYES it brown they should keep in mind not to dye every strand because when you do that it leaves no natural highlights in the hair thus giving the hair a dull matte look.

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