Ken Paves on Jessica Simpson's New Brunette Color

02/16/2007 at 02:00 PM ET

If you’ve been wondering what prompted ultimate blonde Jessica Simpson to go dark, you’re not alone. Jessica’s hair stylist and BFF Ken Paves gave PEOPLE the scoop behind her bold new look. After a day spent lounging by the pool together, the two came inside and started playing with extensions from their HairDo line. Jessica asked, “‘What do you have in there that’s red? I clipped it on and she said, ‘I want to leave this on! I want to wear it out,'” which she did to great effect (the front part of her hair was sprayed with temporary color to match the extensions). Jessica loved the change so much that the next morning, she asked Ken to make it permanent, saying she “felt more like herself.” As for the rumors that Jessica went dark for new boyfriend John Mayer‘s benefit, Ken scoffs at the idea. “It just happened. She had no intention of coloring her hair. This was done on a whim — two friends horsing around and playing dress up. A woman doesn’t have to be doing it for somebody. Sometimes it just happens.”

Photo: patrick rideaux/rex; charley gallay/london entertainment

FILED UNDER: Hair , Jessica Simpson

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Showing 90 comments

RealBlondsRule on

Ken Paves needs to crawl back into his rat hole.

Sarah on

Brunette = Beautiful

JLY on

I love her as a brunette, her skin looks so much more radiant!

courtney on

i think she looks better as a blonde but she still looks gorgeous with brown hair

Livi on

I think she looks great! Way better than her sis ashlee I must say! Go JESSICA!!!

Jenni S on

I LOVE IT!!!!!!

Donia on

The dark hair makes her tan look orange! It is all way to much! I like her better blonde.

Lucy on

I think that Jessica looks awful with brown hair, if she is trying to look smarter, dying her hair brown won’t make her any smarter or make anyone take her more seriously. she should have stayed blonde because that is her hair color and that is the hair color she was meant to have.

me on

Jessica looks great with the brown hair!!!

a on

i guess she doesn’t want to be known as the dumb blonde anymore!(does chicken live in the sea?)

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