Ken Paves on Jessica Simpson's New Brunette Color

02/16/2007 at 02:00 PM ET

If you’ve been wondering what prompted ultimate blonde Jessica Simpson to go dark, you’re not alone. Jessica’s hair stylist and BFF Ken Paves gave PEOPLE the scoop behind her bold new look. After a day spent lounging by the pool together, the two came inside and started playing with extensions from their HairDo line. Jessica asked, “‘What do you have in there that’s red? I clipped it on and she said, ‘I want to leave this on! I want to wear it out,’” which she did to great effect (the front part of her hair was sprayed with temporary color to match the extensions). Jessica loved the change so much that the next morning, she asked Ken to make it permanent, saying she “felt more like herself.” As for the rumors that Jessica went dark for new boyfriend John Mayer‘s benefit, Ken scoffs at the idea. “It just happened. She had no intention of coloring her hair. This was done on a whim — two friends horsing around and playing dress up. A woman doesn’t have to be doing it for somebody. Sometimes it just happens.”

Photo: patrick rideaux/rex; charley gallay/london entertainment

FILED UNDER: Hair , Jessica Simpson

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Krystal on

I think she looks amazing with the darker color! It really makes her features stand out, like her eyes and her facial structure. I hope she plans on keeping it this way!

Juri on

Dark. no doubt. Its much more flattering and cute.

Jessica on

I love her as a brunette. Simply GORGEOUS!!!

cata on

i think she look cute nomatter what she does to herself God bless you girl :p

Tayme on

I love the brown color of hair on her. It just makes her glow for some reason. I also liked the blonde on her, but I was getting tired of her blonde, as she probably was also. It’s always nice to change it up sometimes. I’m a natural blonde, and I like to go darker sometimes, just to have a change.

Night on

She looks worse than ever

Alma on

Jessica looks beatiful no matter what. She looks great as a blong or a red. A girl like Jessica could wear anything and still look good. She’s very natural.

Shelbie on

I think since she started wearing dark make-up he blond has started to look out of place. Also with her dark eyes the present hair color seems to match. But with lighter make-up she looks good blond too.I think she is pretty brunette and blonde.

Norah on

She looks so beautiful (as always). I agree with the comment above, she pulls off dark much better than Ashlee. But its not even a “dark” color its like a reddish auburn color, it looks gorgeous on her!

Mandi on

I think the new darker hue suits her better than blonde. I hope she keeps it like Cameron. Way to go Jess!!!!

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