Ken Paves on Jessica Simpson's New Brunette Color

02/16/2007 at 02:00 PM ET

If you’ve been wondering what prompted ultimate blonde Jessica Simpson to go dark, you’re not alone. Jessica’s hair stylist and BFF Ken Paves gave PEOPLE the scoop behind her bold new look. After a day spent lounging by the pool together, the two came inside and started playing with extensions from their HairDo line. Jessica asked, “‘What do you have in there that’s red? I clipped it on and she said, ‘I want to leave this on! I want to wear it out,'” which she did to great effect (the front part of her hair was sprayed with temporary color to match the extensions). Jessica loved the change so much that the next morning, she asked Ken to make it permanent, saying she “felt more like herself.” As for the rumors that Jessica went dark for new boyfriend John Mayer‘s benefit, Ken scoffs at the idea. “It just happened. She had no intention of coloring her hair. This was done on a whim — two friends horsing around and playing dress up. A woman doesn’t have to be doing it for somebody. Sometimes it just happens.”

Photo: patrick rideaux/rex; charley gallay/london entertainment

FILED UNDER: Hair , Jessica Simpson

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Bunny Larson on

Jessica looks NATURAL, SEXY,and INTELLIGENT with that new brunette color. Blonde color makes Jessica look fake and stupid! The saying goes…”Blondes have more fun”. But Brunettes have more BRAINS! Brains is the beauty of the eyeholder! I sure hope Jessica will make it permanent..

Proud brunette

C on

I like the brunette better, it makes her look much more natural.

Susan on

The above photo is extremely unflattering – she looks like she has a misshapen head and face. I don’t like the red-brown, but then again, I didn’t like the blond, either.

Elda on

She has glowing skin and I think the hair color fits well, i like her in blonde or brunette. She carries herself very well.

j on

i like it, but she really needs to do something other than go dark for people to take her seriously about anything. :(

Alice on

I think the color is beautiful, but seriously, isn’t this the 3rd blog in the past week that People has posted about Jessica’s color change? Move on.

KC on

I think the darker color is very flatter ( as well as the blonde we all know a love). However, I think how she has been wearing it lately ( pulled back off her face) doesn’t really complement this rich new wonderful color. I think it would look hot in a box like she was wearing a while back.

a buckman on

I think she is a bimbo no matter what. she had to color her hair to get back in the media! Nick is much better off without her, she is desperate.

Claudia on

I think Jessica is trying to look like Vanessa Manilo.

Brigitte on

I think she looks fabulous as a reddish-brunette. I hope she keeps it. You look absolutely wonderful Jessica!

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