Ken Paves on Jessica Simpson's New Brunette Color

02/16/2007 at 02:00 PM ET

If you’ve been wondering what prompted ultimate blonde Jessica Simpson to go dark, you’re not alone. Jessica’s hair stylist and BFF Ken Paves gave PEOPLE the scoop behind her bold new look. After a day spent lounging by the pool together, the two came inside and started playing with extensions from their HairDo line. Jessica asked, “‘What do you have in there that’s red? I clipped it on and she said, ‘I want to leave this on! I want to wear it out,'” which she did to great effect (the front part of her hair was sprayed with temporary color to match the extensions). Jessica loved the change so much that the next morning, she asked Ken to make it permanent, saying she “felt more like herself.” As for the rumors that Jessica went dark for new boyfriend John Mayer‘s benefit, Ken scoffs at the idea. “It just happened. She had no intention of coloring her hair. This was done on a whim — two friends horsing around and playing dress up. A woman doesn’t have to be doing it for somebody. Sometimes it just happens.”

Photo: patrick rideaux/rex; charley gallay/london entertainment

FILED UNDER: Hair , Jessica Simpson

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Stephanie on

I think she looks better with the darker hair.

Nighthag on

She looks better as blonde. But it is fun to try different colours. I change from time to time. But she really doesn’t look good with brown.

AshleyL on

I think she looks better blonde, it suits her more, but the dark hair is an interesting change…. She looks like she’s putting on weight, more stocky (is that you spell that?), and I don’t think she’s as pretty as she used to be… I can’t quite put my finger on it, but Ashlee Simpson is looking more beautiful every day…..

Nicole on

I think it looks great, she pulls off dark hair better than Ashlee did!

Teri Griffith on

Jessica looks great with the brown-red hue, It gives her a new look. I think it’s great for her to have a little extra weight on her, makes her look womanly. And afterall that’s why we all thinks she’s beautiful, for her curves!!!

Nicky on

Jessica is so pretty she can wear purple and it wont’t matter. She’s a beautiful girl. And though i prefer the blond her I like the red for a change. I’m sure soon enough she’ll go back to her natural blond.

Mrs.Borrego on

I think Jessica looks super cute with her hair that color. She looks more like a woman now.

Lindy on

Changing her hair was for publicity. She can change her hair, clothes and the man in her life, but she’s still useless. I’m amazed that People magazine is still writing about her.

Hex on

I think she looks much better as a brunette. I think her clothes sometimes make her look skinnier or “thicker” than she really is – gotta love hollywood.

Michelle on

I like the blonde a lot better on her. The reddish brown just isn’t growing on me with her.

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