February 5, 2007 | 12:30 pm

Shopping Alert: Proenza Schouler for Target

Since starting their label Proenza Schouler (a combination of their mother’s maiden names) in 2002, Jack McCollough and Lazaro Hernandez have made their mark on the fashion industry with their signature stitched bustiers and celebrity clients like Demi Moore and Scarlett Johansson. And now they are making their mark on our closets with their brand-new collection for Target, part of the same Go! International initiative that brought us Paul & Joe and Behnaz Sarafpour. The Purple Bustier Dress, $40, looks like it stepped off their runway, as does the Wild Dove Stripe Jacket, $45. Even though they don’t usually do purses, the Canvas Trapunto bag, $25 is wildly chic, and would go perfectly with the Palm Print cardigan, $35. Click here to see the whole line at Target.com.

Photo: Courtesy of Target

Permalink | Comments (25) | Category: Shops

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Elaine February 5th, 2007

Why isnt that palm print dress on the target website? Its the best thing in the collection!

astoreri February 5th, 2007

Yet another reason why we need target up here in Canada!!!!

Sara February 5th, 2007

I love that palm print dress, but I can’t find it anywhere on the website. It’s driving me crazy! I must have it!

S February 5th, 2007

They don’t add everything right away. Revisit in 2 weeks or so.

brandy February 5th, 2007

Wow! Those models sure are skinny! Quick, somebody feed them!

BC February 5th, 2007

I dont like either dress!

Crystal Beach girl February 5th, 2007

I don’t care for either dress myself but I’d love to see a Target store up here in Canada too! You Americans seem to have the best stores. Lucky!

Elda February 5th, 2007

The dresses are ok but I agree with Brandy because they do look kinda skinny.

Ainsley February 5th, 2007

I went to Target yesterday to check it out, and the stuff in the collection is really cute. The sizes are weird though.

Kimberly February 5th, 2007

I don’t care what you say about me, but no matter how cute, how inexpensive, I will NEVER be caught dead in something from Target!!! You will probably catch me in Abercrombie & Fitch instead.

Mary February 5th, 2007

The Go collections at Target actually aren’t too bad (I own a few items from the Behnaz Sarafpour collection myself). But after browsing the stuff they have online, I’m not too interested, the Proenza Schouler just isn’t my style.

Sydni February 5th, 2007

That stuff is kind of cute.
And Kimberly I hope you are proud of your being such a princess.
You sound like a spoiled brat.

Alex February 5th, 2007

Kimberly, sorry to break it to ya honey, but Abercrombie & Fitch is just as tacky. Way to look like every other pre-teen. Originality is better than any label.

christina February 5th, 2007

That purple skirt is pretty cute. And that palm dress looks well made.

And to Kimberly: You may like A&F but it does not mean you have style. Get a life.

SB February 5th, 2007

The Luella Bartley collection is my favorite GO designer so far, but the Proenza Schouler collection is so fun and colorful. The sizes for all of the GO collections are always different from my usual sizes – I usually go up a size (so try things on)- especially in pants, skirts, or dresses. If you go to the “Looks” section you can see things that aren’t out yet, but say “Coming Soon”.

And even women who wear the regular collections by the designers, like Mandy Moore and Rachel McAdams, have worn clothes from the Target GO International lines. I’ve also seen them featured in Glamour, In Style, among other fashion magazines. Why be so affected that you can’t enjoy and appreciate cute, beautiful clothes that don’t cost a fortune?

Christine Charles February 5th, 2007

Umm… Kimberly I think you are absolutely ridiculous! Just because a store carries decent and cute clothes that are inexpensive (as opposed to the clothes that yes are equally as cute but completely overpriced at stores such as Abercrombie and Fitch) does not mean they are not as good. Obviously you seem to be a little label obsessed, but I think your opinion of Target is absurd!

K February 5th, 2007

People like Kimberly are they reason why I avoid the mall. Bratty immature children who are spending daddy’s hard earned money.

rachel b. February 5th, 2007

The palm tree teal and white dress would be good for CA or FL to wear on vacation but not crazy about the yellow heels. The purple skirt is something I would wear with a white v-neck tee. Target is becoming popular and is decent with their prices.

Jackie February 6th, 2007

looks like somewhere mischa barton would shop – QUICK! FASHION TREND… haha NOT!

C February 6th, 2007

The tissue tees and tanks look really cute on the website, but I’d have to go see them in person. The colors of the collection are nice and bright. I don’t like the cardigan, too granny looking. Overall, cute clothes. I love Target for all the basics — jeans, t-shirts, tank tops. Can’t wait to see this new collection in the store!

Dawn February 6th, 2007

I’m Not a fan of my local target store everyone seems so angry there. But they do have some great clothes so i buy when i travel or on line i just avoid the angry people.

Danielle February 6th, 2007

I didn’t even realize that people still wore Abercrombie, but then too, I graduated high school in 2001 so maybe it has come back into style like most bad trends do(it fell from grace about my junior year where I lived at the time).

Anyway, I personally love Target, I really wish we’d get one closer than we have now (about 45 minutes away). Unfortunately, in this area we are forced into Walmart for our discount needs Variety would be fantastic.

Tayme February 6th, 2007

I love the palm print dress and weird enough, I like the yellow peek-a-boo pumps. I like the teal and dark blue color top in the second picture, but I don’t like that red. The purple skirt isn’t my thing, but love the black pumps. I have seen advertisments from Proenza Schouler, and some of the designs are cute.

Meaghan February 9th, 2007

Oh finally! Runway fashion that middle class people can afford! (And it’s cute too)

fornetti August 30th, 2008

I do not believe this

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