Wanna Smell Like Gwen Stefani? Her Perfume Is On Its Way!

12/06/2006 at 04:10 PM ET

It’s the moment so many Harajuku Lovers have waited for: Gwen Stefani announced today that the first perfume in her L.A.M.B. line will debut next fall. Gwen said the as-yet-unnamed fragrance, marketed by Coty Inc., the brand behind Lopez’s perfumes and Sarah Jessica Parker’s Lovely, will be “classic and timeless,” and you can bet she means classic Gwen. “I am creating it for myself,” she said. “It’s like me shrunken into a box.” The collaboration was kept top secret until today’s announcement at Manhattan’s trendy Hotel Gansevoort. Reporters were told only that an “international style superstar” was behind the scent, and they couldn’t stop guessing who it might be. Madonna? Lindsay Lohan? Eva Longoria? But Gwen was definitely a popular choice. As an internationally adored clothing designer and pop star, it’s surprising that this is Gwen’s first foray into beauty, but she promised it’s not her last. “I’m already excited about the next one,” she says.

Click here to read even more about Gwen Stefani in Off the Rack.

Photo: Jeff Christensen/AP

FILED UNDER: Beauty , Fragrance , Gwen Stefani

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Showing 33 comments

FRAN on

Does EVERY celebrity have to have their own perfume?

SEXY JAZZ SINGER on

GWENS FASHION FORWARD LIKE JENNIFER LOPEZ,IN THE OTHER HAND AVRILE LEVIGNE HAIR LOOKS GOOD WITH BLONDE HAIR BUT SHE COULD USE GWENS FASHION ADVICE ,AND SERENA WILLIAMS IS SUCH A PRETTY GIRL BUT SHE TO LIKE WHAT AVRILE DID WITH HER HAIR COLER COULD LOOK MORE ATTRACTIVE IF SHE DROPS THE BLONDE ,INCLUDING SIENA MILLER CAN TAKE NICOLE KIDMAN OR AUDREY HEPBURNS OR EVEN GWENS FASHION ADVICE.

Courtney on

I was going to say the SAME thing Fran! lol

Does every damn celebrity have to have their own perfume!?!?
It was cool when Britney & Jennifer Lopez were doing it but now its like Hilary Duff? Gwen Stefani?
Everyone is doing it! It’s getting annoying!

Erica on

Ever notice the people doing perfumes are not at the real height of their careers? I wish I could just sit back and collect money from perfume sales! Let’s see, there’s Celine, Shania, Kimora Simmons, Daisy Fuentes, Sarah Jessica Parker, j.ho, paris hilton, hilary duff, britney spears. In other words no one MEGA talented.

Really the first person to do perfumes as a celebrity…Elizabeth Taylor. The most talented and beautiful of the bunch. But, of all the scents out there, the one that smells the best is Sarah Jessica Parker’s Lovely in my humble opinion :)

Lisa on

Something has to pay for their lavish lifestyles! It surely won’t survive on their “talent” alone!

ExoticGoddess on

No. I definitely don’t want to stink like her.

People actually like my music. So much, that they steal it.

candace on

Is it a bad thing that theres more lines of perfume to choose from? i guess they should stop coming out with clothes too because we all want to wear the same thing forever too huh? Gwen has plenty of talent to survive on hun. Unlike most celebs she is in the prime of her career :)go gwen looking forward to it!

genny on

I dont think that most of the celebrities are doing it to get only get money for there “lavish lifestyles”. I think its another perfume that out on the market and that only a fool would buy a perfume because is was created by a celeberty. I dont think that you can say that Gwen Stefani does not have talent, you cant judge her talent due to her having a perfume.

Lisa on

Well, candace hon,
slapping your name on a perfume that other people have developed doesn’t take too much talent. And yes, let maybe I don’t know, FASHION DESIGNERS design clothes? Oh so if Gwen doesn’t put out clothes, you can’t figure out a look of your own?
She has no voice and brings tacky to a new level. I disagree, she was at the height of her career in the 90’s with No Doubt and the Tragic Kingdom stuff.
The other members of No Doubt should be embarrassed right now.
Ever since then, her head has gotten as big as her bank account and she puts out a lot of crap. with killer lyrics like “they like the way that lamb is spelled across my shirt” or “my fancy house in londontown”. A lot of self inflating crap. She had a kid, her new album looks like it sucks, so she needs to get a paycheck from somewhere without having to think too hard. And besides that she is getting old and teen audiences that she used to bring in are on to the next thing.

shopoholic on

oo cool!!!!

gg on

OH MY GOD what is up with all the haters on Gwen? YOu all are just jeleous & need to get a grip& quit drinking the hateraide!!!

Merissa on

Seems like every celebrity has their own fragrance now
Anyway I’ll stick to to the tested and true like Elizabeth Taylor, Chanel no. 5 and so forth
I’m not a fan of perfumes anyway

SaraS on

Seems as though using Celebrities on EVERYTHING these days is just the best marketing strategy. I wonder when Supermodels will regain the covers to magazines…
Oh and Gwen’s talent is gone over and beyond ridiculous. I’m missing Nodoubt more and more even though I didnt care too much for them either. Whats up with the HighSchool Band stuff!
Oh and SJP’s Lovely, is very lovely!

j on

WHAT are you people talking about?!? gwen rocks.

LG on

I kind of agree with you Lisa. Gwen’s voice is not that great when she’s singing, it’s all about the catchy bit. I notice that there’s a lot of celebrity who has clothing line as well and the prices are over the top.

Liesl on

I for one am a big fan of hers. I love her music, style and we both have some things in common: Same birthday and I got my name from the movie that inspired her to sing: The Sound of Music.

Lola on

Let the merchandising of celebrity begin!! That being said I could be tempted to buy it ~ if it doesn’t smell cheap and flowery like most celeb perfumes

nicole83em on

lol…hateraide?? who the hell says words like that??..ghetto.

kimthegwenfan on

Wow – it always amazes me how much people can sit there and insult people they don’t like. If I don’t like someone I don’t make a point of reading up on them or worse, typing up a comment. If Gwen was so talentless she shouldn’t be out there getting bigger by the day and one of the most influential celebrities. I am sure if YOU were as talented as Gwen you wouldn’t be miss the opportunity to branch out as much as possible when you are in your prime!!GO GWEN GO!! LOVE YA!

CDB on

I’ll stick with what I have now! I prefer REAL designers. Oh and someone needs to tell that girl to talk her husband into making a new record. I know I’m not alone on that one… I’m sure we would rather see him sing than her flaunting her body in barely there outfits running around talking about “that sh** is BANANA’S” what??? who wrote that???

dawn blagborne on

what she’s not making enought money singing?? now a perfume
by gwen..i’ll be sure to rush out and buy it..NOT!!

Wildflower on

It does seem like every celeb has their own scent, however, I don’t think it is them out looking for it. I would assume it is marketing companies approaching the celebrities asking to use their name and likeness to sell. It’s all about money for lots and lots of people…not just the celebrities.

Heck, more money and jobs for America. It is your own choise whether or not to buy it. Personally, I wouldn’t buy it, but it has nothing to do with Gwen, I just get allergies with most perfumes. :(

Tracy on

Me too. I am especially allergic to TACKY. Knowing Gwen the perfume will be over the top but in a bad way. Or it may smell like BANANAS… B A N A N A S

spaz on

I have been obsessed with gwen for many years. i guess it does suck somewhat that like the other celebs, she decided to capitalize on her fame. but freakin ay, i don’t think she’s gonna be around as long as, say, the rolling stones, so why not make some money right now when it’s the right opportunity? plus she’s been in that damn band for about 12 yrs now so she owes it to herself.

hoogee on

Very cool. I like that Gwen has her own style and I’m curious what her perfume will smell like.

Georgia (Gwens number one fan!!) on

Omfg what is wrong with you people?.If we never had Gwen music would suck!! she rocks her voice is amazing!.And by the way if u like fergie u should like Gwen!! bcuz Fergie copys gwen (i hate fergie).And soo what if she is bringing out a perfume im gunna get it for sure but u people dont mown when over clebs bring out perfume like madonna.You should all look up to gwen like a queen!

sheila on

K send me a sample and then donate the sales to feed the hungry because I don’t think she needs the money, And I don’t have money to buy

KT fr Cda on

I don’t care for her style, but I’d try it just see what it smells like.

rachel b. on

no, i don’t want to try stefani’s L.A.M.B. line and she scares me.

Cristyne on

omg i so wanna by her perfume and haters dont be jealouse because she prettier and sings netter then you she rules and i speak up for every one when i say there is no challenge with Gwen Stefani

Nicole on

You haters just wish you could be as successful as Gwen is, not to mention look as GOOD as she does, at 37. She has more talent in her little finger than most people could ever hope for.

James S on

HOW DARE YOU TWATS AT THE TOP INSULT GWEN!!!!

She has 2 fashion lines that SHE IS IN-CHARGE OF!!

Her perfumes are GREAT AND SHE DOESNT MAKE MUCH FROM SINGING!!!! :Z

Shes been in movies with Leonardo di caprio!

SHES NOT SOME STUPID SELL OUT LIKE CHRISTINA GWENS INTO FASHION ETC. She is the WORLDS NO.1 STYLE ICON!!!!

Tanya on

yeah its sad you all just wish you could be like her so stop clowning and stop wishing and get on with your own life

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