Viktor and Rolf Sparks Shopping Frenzy at H&M

11/12/2006 at 06:00 AM ET

Viktor and Rolf’s highly anticipated collection for H&M finally launched in stores worldwide on Thursday, inducing mass shopping pandemonium! In L.A., people started lining up at 3:30 pm the day before and slept on the street to ensure store entry. Even Jessica Simpson’s stylist, Jessica Paster, was among the fray scooping up items like cozy sweaters with bows and pink ankle-strap heels for her A-List clients. In NYC, the 5th Avenue store was as filled with TV crews and reporters as it was with intrepid shoppers, some of whom scooped up clothes by the rackful without even looking at size! (By end of day on Thursday, Ebay had much of the collection up for bidding). There are a few pieces still in stock at the stores, but most everything was wiped out within hours of their debut! We’re exhausted just thinking about the shopping madness. Tell us: Did you get a piece of the Viktor and Rolf collection? What designer would you like to see design for H&M next?

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Photo: Michael Tran/FilmMagic

FILED UNDER: Shops

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Showing 13 comments

Erica Magdalein on

That’s crazy!!

Sam on

The stuff is gorgeous!

sweet lily on

omg! that is just insane!

r they that desprete?

Frida from Sweden on

I was there and I loved it! People were acting like animals, fighting and screaming, – I stood there and laughed… while I got myself a t-shirt

Allison T. on

Which celebrities wear Viktor & Rolf? I’m curious to know because I find it fascinating that their new line has caused such a frenzy!

Lori on

ohh my god!! i got a ton of cu8te things I got 4 shirts,a sweater and a jean mini. I am so happy i got some things. I can’t wait ntil more of there line comes out.

Angie on

I went to check out what the hoopla was all about. I’ve been hearing how H&M was awesome and all but found myself to be very disappointed. The quality of a majority of the clothes was not all that. It’s not enough to make me switch from Bebe, Guess or even Forever 21. Period.

Nicky on

They are the favorite desingers off among others Princess Mabel and Anna Wintour.

Cal on

I went to the 34th St store, absolute madness.
Tried one of the angora sweters and got and instant allergy. There so itchy. The tuxedo jackets are ok.
Stella’s colletion was much better.

andyray on

I love H&M! I’ve been shopping there since they’ve opened! This new line is amazing but H&M always knows what they’re doing. I’d love to see Christopher Kane design a line, his bright colors and eclectic style are so H&M! But it might make the prices of the clothes jump a little, and thats why so many ppl shop there, its chic and cheap!

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