Los Angeles Goes Nuts For H&M

09/25/2006 at 04:31 PM ET

Someone in heaven has been listening to my prayers because Sweden’s uber-chic and inexpensive chain store H&M just opened up its first Los Angeles-area store in Pasadena. Local kids who had never once stepped into an H&M had clearly heard the buzz – a crowd of them slept over night in front of the store to be the first in on opening day. They weren’t disappointed and neither was I! My haul included two Pucci-style dresses ($39 each) and a sleek tweed skirt (only $29!). My buddy Amy went wild too. Her so-of-the-moment high-waisted jeans — $59 compared to similar pants at Miss Sixty for $300 — felt as exciting as sharing a dressing room with Garcelle Beauvais. I tried to go back for more yesterday, but the line to get in snaked around the block – all weekend long! Next occasion to camp out on their sidewalk all night: after having produced guest collections by Stella McCartney, Karl Lagerfeld and Madonna, H&M is also introducing a collection by Dutch designers Viktor & Rolf on November 9 – watch out for the huge Hollywood launch party.

What’s been your best buy at H&M? Click here to find a store near you and then please share! Alison Gee

To see more Shops click here

Photo: Ted Soqui/Corbis

FILED UNDER: Shops

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Showing 32 comments

anonymous on

Why would anyone sleep outside overnight to go inside a store? It will still be there in a week. The store is okay, prices are decent, but the register lines are awful. The Boston store has been open for 5 years now and you still end up waiting a minimum of 10 minutes in line to pay.

Maria on

I have bought items at H+M in the past like a great suede coat, but I have to agree that if you’re not going for the clothes, go for the accessories. Cheap, of the moment and really nice stuff.

Greta on

I live in a big city in Germany, so there’s probably 5 H&M’s in walking distance. I think it’s great you can get the latest style really cheap. But watch out for the kind of material you buy, some is really too cheap. And I’ve had holes in some things- so it’s probably better to take a close look at what you’re buying. I have a super cute black sweater I bought some 6 years ago and it still looks great! It’s one of my favourite’s and you really can’t tell it’s that old!

Greta on

I live in a big city in Germany, so there’s probably 5 H&M’s in walking distance. I think it’s great you can get the latest style really cheap. But watch out for the kind of material you buy, some is really too cheap. And I’ve had holes in some things- so it’s probably better to take a close look at what you’re buying. I have a super cute black sweater I bought some 6 years ago and it still looks great! It’s one of my favourite’s and you really can’t tell it’s that old!

shelly on

Why would you wait in a line for 3 hours when you could just walk in a week later? I live in Pasadena and already the line is gone 4 days later…pathetic.

Jennifer on

Here in Europe we consider H&M clothes to be OK for what you pay – you expect them to last a few weeks. The styles are up to date but the quality will last about as long as the trend. Kids clothes are much better though. I couldn’t stop laughing on the way to NYC in 2000 as this woman told me it was the latest place to shop and people queued six blocks to get in!

Maine on

Why would anyone sleep outside just to get an article of clothing? Please. Are you really that desperate to go out and sleep on the ground just to get a “really cute jacket..OMG!” Besides, if you call half the stuff they have cheap…..you’ve got to be kidding me. I’m not some stuck up little brat trying to be like the Hollywood stars and get the “latest fashion.” I shop at botiques, and YES I’ll buy a shirt for $12! This is what I don’t understand….why are pants $60? If you pay $60 for a pair of pants, that’s why the designers are rich and you’re not. That’s why I laugh at shows like E! that say this is how you can dress like a star….”Jessica Simpson wore this shirt and she paid $150 and you can get this shirt for cheap at so-and-so store for ONLY $55. WOW…OMG…I think I’m gonna go buy me a shirt for $55. You’ve got to be kidding me. I hope you’ll be able to fit into that $55 shirt when you’re 50, hahahaha, and maybe you can be buried in that shirt too.

Amber on

I’ve never been to H&M store because there is not one in my area, but I’ve heard that their merchandises are poorly made. Well, you get what you pay for!!!! Im going to chicago this weekend, and I will get to check out the H&M store that everyone is talking about.

I personally would rather pay more for a more quality merchandise because they are lasting, and the cut is also better…. and yes I know that the chance of running into someone who would wear the same outfit as I am would be smaller….after all it would be cheaper than buying inexpensive poor made clothes.

rica on

how about here in San Francisco?

Abby on

My best buys were at the London area H&Ms and the Boston location. Yes, I went to at least 3 London locations and they were huge. The best buy I purchased were tank tops for $4 each. This was before they raised their prices, since most things then were under $50. I love that the clothing is good quality and stylish. Why spend $100 on a pair of pants when you can get it for a 1/5 of the price. I WISH H&M WOULD COME TO DALLAS!!! PLEASE!!! I know it would do well here in Texas, especially for those people who know about the store. You can easily drop $200 for 10 items of clothing. That’s a bargain!

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