Benefit Makes Magic Happen
Benefit Cosmetics has teamed up with Big Brothers Big Sisters to great success with their lip gloss Big Magic, where 100% of the proceeds go to the charity. In fact, the partnership has been so successful that they have come out with Big Magic 2, a light pearly pink gloss. August 18th marks the one-year anniversary of the project, and Benefit is celebrating with a nationwide event at all their counters. Of course, if you can’t make it into a store this weekend, you can always support the good cause online!
Photo: Courtesy of Benefit